Enewsletters are all the rage and consumer inboxes are hot property. Renew your newsletter with these three content and strategic marketing tips. After all, it’s a key branding tool that helps you connect with those that want to hear from you — they’ve already opted in for it!
With the recent reminder (thanks Facebook) of the potential volatility of digital channels, it’s essential that your business’ marketing plan never relies on one main source of promotion. Email marketing is a powerful connection tool that enables you to talk to your brand mates who’ve already told you they want to hear more about you. They’re there and waiting to know the latest and greatest from you. So, what have you got to say?