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Portfolio


My Copywriting Work

Here are some copywriting examples and a peek at some of the brands who’ve trusted me with their voice.

I’ve written for:

  • 6+ different industries including health, education and tourism
  • B2B and B2C
  • conversational copy and corporate copy
  • educational intent and conversion intent
  • monthly content or one-off projects

Copywriting Examples


Website

Bush Knowing Forest School

“Bush Knowing Forest School offers nature play experiences for young children and their families in North Brisbane. Situated by the tranquil Kedron Brook in Everton Hills, our sessions inspire children to be curious, creative and connected future stewards of this precious earth.”

www.bushknowing.com


About Page

Sydney Spine & Sports Clinic

Chiropractic excellence to ease back pain, arm tingling, sciatica and more

“We are leaders in Sydney chiropractic care. Our aim is to relieve your pain by focusing on the cause of your problem, not just your symptom. Accidents, stress, lack of exercise, poor posture, illness or everyday wear and tear can cause the deterioration of your overall physical health. As chiropractors, we treat your physical condition and the accompanying pain or discomfort with our evidence-based treatments and techniques.”


SEO Blog (1,000 words)

Jim’s Jerky

“Why is jerky so high in protein?

TLDR? It’s the perfect protein snack for hangry grown-ups that tastes bloody great

Jerky isn’t new to the global snack scene. But, with an overwhelming range of health information out there and plentiful snacks at your fingertips, we understand it’s easy to grab a bit of tucker without much thought. Like, is it high in protein? Is it low in sugar? Is it a healthy choice? Those questions go out the window in favour of habit, low pantry stock, and lack of time.

Well, we’re here to break it all down for you. A convenient, natural, filling snack that’ll beat the hangrys? It’s jerky. No seriously. The truth is that jerky is a delicious, portable, low-carb, high protein snack. It’ll lift your game when you start to flag. It’ll pep you up when burn out hits. It’ll keep you going when you gotta keep go, go, going. Here’s why it’s good source of protein.”


Homepage

Dexterous Group – CFO Hotline

Why ask a CFO?

A CFO knows far more than good numbers. In fact, a CFO can analyse overall business performance and provide strategic valuable insights that drive change. That’s why regardless of your question, a CFO’s big picture view means they can confidently point you in the right direction.

Dexterous Group is an award-winning finance resourcing solution that’s transformed over 200 businesses across Australia. That’s why you can bank on our free CFO hotline to be the sounding board you need to mitigate your business challenges.”

SEO Blog (6oo words)

Sydney Spine

“Give yourself a break: 5 ways to use your lunch hour

Don’t spend another one eating cold leftovers at your desk whilst you scroll your Instagram feed.

If you spend any time at a computer for work, you might find that headaches are one of your job’s biggest side effects. You’re not alone. Caused by hours of screen time, poor desk posture or extended sitting, tension headaches are one of the most common complaints we treat.

The good news is that practicing good office ergonomics and getting up out of your chair for a break will go a long way to help ease them. The bad news is that finding time to squeeze more tasks into your day can be a barrier for everyone. The solution? Try using the time you already have. Your lunch break. If you currently work through your break or aimlessly window shop through the CBD, here’s some ideas on how you can use this time for you. Your health. Your body. Goodbye aches and pains!”

Project Work

Client Story: New Website Content For Nature Play Business
Bush Knowing Forest School offers bush kindy and bush playground for families in Brisbane's northern suburbs. In 2021, Bush Knowing sought to improve their website by enhancing the user functionality and experience whilst better reflecting their brand online.
Client Story: World Spine Day Content Marketing Campaign for Allied Health Provider
Sydney Spine & Sports Clinic supports World Spine Day by sharing a news post on their social media feeds every year. In 2021, he Clinic gave the green light to run a one week content campaign to spotlight spinal health across its owned marketing channels. …

Testimonials

My Clients Say

“Lindsay writes copy across a number of marketing platforms for myself as a Marketing Manager – email marketing, blog writes, newsletters, website updates and so on. Our B2B Marketing campaigns have many moving pieces. So it’s essential that I work with someone of Lindsay’s calibre so I feel rest assured that all communications out to market are seamless and copy deadlines are met in a flexible manner. She is an important piece of the puzzle in my overall job role.”

Sarah Driver
Marketing Manager, Dexterous Group

I have been looking for help with my blogs and social media for years.  All I have ever received to date is empty promises and bad services. That was until I engaged Lindsay Salmon that is. I found her to be a breath of fresh air. Her editing skills, copywriting skills and general levels of organisation are amazing. She has helped me to be much more consistent with my writing and posting (keeping me accountable), but she is happy to step in and assist with posting when needed. Her analysis of my Google Analytics, and assistance with Social Media posting has also been invaluable. All round, she is an amazing asset to my business.”

Dr. Greg Sher
Doctor of Chiropractic and Clinic Director, Sydney Spine & Sports Clinic

I am forever grateful to Lindsay for her vision to support my small business. Using her incredible skills, Lindsay provided content ideas, visual formatting and advice to ensure my site is more relevant, easy to read, simple to navigate, and find when doing internet searches. Every question or query was addressed in ways that made it easy for me to understand and going forwards manage myself.  I am very proud of what we have achieved and look forward to working with Lindsay again in the future.”

Joanne Sørensen
Owner, Bush Knowing Forest School
Teacher & Forest School Leader

“Lindsay and I have worked together on my health and wellness website over the last few months. During this time, she made it her priority to understand exactly what it was I was trying to achieve and was always quick to action any requests. Whilst we communicated across various time zones (Lindsay being in Brisbane and myself based in Dubai), Lindsay made it work. She was clear with what she had already completed and any tasks that were pending, which ultimately made my work easier. Lindsay was able to guide me with her knowledge and expertise around website copy, SEO and digital marketing techniques to explain their importance and relevance (or non-relevance) to my website. Lindsay is very approachable, honest in her opinions and excels in her work. I highly recommend her for any copywriter or website work you may have in the future.”

Anna Pearson
Wellness Coach

“I love it! The tone of the blog is fantastic and mirrors what we’re all about. Thank you, Lindsay. It’s super. No notes!” 

Emily Pullen
CEO, Jim’s Jerky

“Thanks for your help recently, Lindsay. Your experience and advice has really consolidated our marketing plan into focussed actions.” 

Dave West
CEO, Batnav

“I engaged Lindsay to refresh my agent bio and information. Her accuracy, efficiency and attention to detail was impressive – and the drafts I received were exceptionally well written. I definitely recommend Lindsay and look forward to working with her again in the future.” 

Emily Magee
Real Estate Agent, now McGrath

“Lindsay is a strategic thinker who can translate a data insight into a creative solution. During our time working together, I turned to Linds to bring our product experience to life through copy. She always found a new and interesting way to sell the Bridge experience that resonated with our customers.”

Phillip Shumack
Marketing Manager, BridgeClimb Sydney (2013-2019)
Now Mudgee Tourism

I’ve worked with

Let’s get started

What content do you need for your marketing efforts?

Whether you need copywriting support for a campaign landing page, a monthly blog or an email sequence – I can help you find the words you need to talk to your customers.

Complete the form below to tell me about your project. I look forward to hearing from you.

Our B2B Marketing campaigns have many moving pieces. It’s essential that I work with someone of Lindsay’s calibre to ensure all communications are out to market seamlessly.

Sarah Driver, Marketing Manager, Dexterous Group