— COPYWRITING PORTFOLIO
Or as I like to call it: my work in the real-world wild.
COPYWRITING PORTFOLIO STATS
- 6+ industries (health, education & lifestyle are my heartland) since 2018
- B2B and B2C
- From corporate to conversational tone
- Monthly content support OR one-off projects
— SOME Website COPYWRITING EXAMPLES
“Life onboard an A380 is glamourous but gruelling, exciting yet exhausting, delightful but demanding...
…Yet this experience, combined with my qualifications, primes me with the skills and expertise to be a fitness motivator and health coach. I’m here to help you take control of your mind, your body, and your schedule.”
— A FEW Webpage COPY SAMPLES
“We are leaders in Sydney chiropractic care. Our aim is to relieve your pain by focusing on the cause of your problem, not just your symptom. Accidents, stress, lack of exercise, poor posture, illness or everyday wear and tear can cause the deterioration of your overall physical health. As chiropractors, we treat your physical condition and the accompanying pain or discomfort with our evidence-based treatments and techniques.”
“The future is here
The world is changing. Summers are sweltering. Businesses and backyards are vulnerable to drought, fire and flood. Climate change is a hot topic and electricity prices are surging towards unaffordable. But it doesn’t have to be this way.
When you cut your carbon, you’ll create impact. On our planet, and your bottom line.
Together, let’s power towards an earth-friendly future.”
LANDING PAGE (SEO-Considered)
“An inner-city community kindergarten your child will love
Are you searching for a holistic community kindergarten program that can nurture and support your child to develop into an active, confident learner? A place where play-based learning inspires your child to think, play and grow as part of a caring and connected community? It’s here at Ballymore Kindy.“
— A SAMPLE OF CONTENT COPYWRITING
SEO BLOG – 1,000 WORDS
“Why Is Jerky So High In Protein?”
…”A convenient, natural, filling snack that’ll beat the hangrys? It’s jerky. No seriously. The truth is that jerky is a delicious, portable, low-carb, high protein snack. It’ll lift your game when you start to flag. It’ll pep you up when burn out hits. It’ll keep you going when you gotta keep go, go, going. Here’s why it’s good source of protein.“
SEO BLOG – 600 WORDS
“Is The Great Resignation close? Here’s 3 tips to prep your business”
“Call it ‘The Great Resignation’ or ‘The Big Quit’ – the news is awash with concern that a surge of employee resignations is set to hit Australia in early 2022. After voluntary resignations hit a new record high of 3% in the US in September 2021, it’s inferred a wave of team turnovers could sweep the globe. If this is accurate, it could further destabilise businesses who are rebuilding in the wake of COVID-19’s disruptions. Here in Australia …”
SEO BLOG – 600 WORDS
“Give yourself a break: 5 ways to use your lunch hour”
“If you spend any time at a computer for work, you might find that headaches are one of your job’s biggest side effects. You’re not alone. Caused by hours of screen time, poor desk posture or extended sitting, tension headaches are one of the most common complaints we treat.
The good news is that…”
— COPYWRITING PROJECTS
When a brand has a big idea. And they need a bespoke combo of content written to get the message out.
1. Enrolment Drive
Landing page and social ads and content for early childhood educator.
2. World Spine Day Awareness
Newsletter and social content for chiropractic clinic.
3. State of Safety Culture in Utilities
Landing page and two 1,000 word blogs for safety industry body.
— copywriter FOR MISSION-DRIVEN BUSINESSES
“Working with Lindsay has been such a positive experience. Lindsay ensured that the process was highly collaborative by welcoming feedback, sharing ideas and connecting through conversation. We really appreciated the time that Lindsay took to develop a genuine understanding of the tone and the message that we hoped to reflect. She then supported us with tools, such as the social media calendar, which helped to lift our social media presence. We are looking forward to working with her again soon! “
Emily Clark, Director