BRINGING THE PATIENT-FIRST PURPOSE TO LIFE THROUGH ONGOING BRAND CONTENT WRITING
Sydney Spine & Sports Clinic operates four chiropractic clinics across Sydney. Driven by their patient-first purpose, Sydney Spine has delivered chiropractic excellence for more than 20 years. The team treats conditions like chronic pain, joint pain, sciatica, headaches, disc disorders and more for people of all ages.
Sydney Spine operated a healthy, busy group of four chiropractic clinics in Double Bay, Alexandria, Drummoyne and the CBD in Sydney. As chiropractors, the team wanted to spend the majority of their time living their purpose – ridding patients of pain and helping them live a healthy and mobile life. As such, Dr Greg Sher engaged me (Lindsay Salmon) as a strategic content creating ally.
The goal was to support him to create regular marketing outreach:
- to remain top of mind with regular patients
- meet new patients through inbound marketing tactics
Each year, Sydney Spine would meet with me to discuss their goals and time priorities for the year ahead. This conversation geared the annual content strategy designed and prepared for the business.
Whilst the focus evolved each year, generally each month’s support included copywriting:
- Two SEO-optimised blogs
- One patient-centred newsletter (quarterly)
- Social media post creation and scheduling
- Single webpage enhancements for SEO and user experience (bi-monthly)
We teamed up to enhance and continually improve Sydney Spine’s marketing outreach over four years (including the pandemic).
Some overall key statistics for Sydney Spine include:
Attracting a bump of 250% in blog traffic overall
Boosting open rate (cross-clinic average) by 9%
68% more visitors for one enhanced page
“I have been looking for help with my blogs and social media for years. All I have ever received to date is empty promises and bad services. That was until I engaged Lindsay Salmon. I found her to be a breath of fresh air. Her editing skills, copywriting skills and general levels of organisation are amazing. All round, she is an amazing asset to my business.”
— Dr Greg Sher, M-Chiro (SA), DC (UK), Doctor of Chiropractic and Clinic Director, SYDNEY SPINE
About Monthly Marketing Content Support
Want free practical tips
straight to your inbox?
Sign up for Content Clues. Delivered monthly.
By entering your email address you agree to receive my monthly content email.
Your information is secure. You can unsubscribe at any time.
Leave a Reply