Write On

This blog is the place where you can find my writings on:

  • Digital Marketing Tips
  • Client Stories
  • My Travel & Lifestyle Writing

Digital Marketing Stuff

Here, you’ll find blogs about digital marketing topics to help you learn about how you can whip your business’ channels into shape.

Freelance Copywriter - Lindsay SAlmon - is a blond, caucasion woman holding a white mug to her lips. She is wearing a white tshirt and olive green jacket. There is a pot plant with an olive tree and white french doors behind her.

Boom! The moment I knew copywriting was my forte

“I feel I’ve been building to this my whole life,” blogged writer-come-photographer Jules Williams in 2017. Jules’ words hit my brain like a bolt of lightning. That ‘a-ha!’ moment celebrated by Oprah. I was at home on the couch, first-born snoozing on my chest. Bleary-eyed, scrolling Instagram. It was probably an ungodly hour when I read Jules’ words. But it was my moment. The moment when it all made sense to me. “Yes!” I thought. So have I. Whilst Jules was talking about her transition to a business of her own, for me I knew it was freelance copywriting. Here’s why.

This is my story so far.

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Renew your enewsletter text overlaid on a image of a flower garden. There are red, orange, pink, yellow and white flowers in soft focus.

Email Marketing: How to renew your enewsletter

Enewsletters are all the rage and consumer inboxes are hot property. Renew your newsletter with these three content and strategic marketing tips. After all, it’s a key branding tool that helps you connect with those that want to hear from you — they’ve already opted in for it!

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Resist reposting write per platform written on tree trunk image

Social Media: Resist cross-platform reposting  to help your content connect 

Reposting apps are becoming more and more popular as small and medium enterprise seek efficient solutions to keeping up with their social media accounts. Unequivocally, reposting apps do deliver on their promise: they save you time. But, they don’t auto-adjust the content per platform and the shared result can be below par. Here’s how you can take one content post and share it across your multiple social platforms without undermining your brand’s storytelling.

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Blooming Native Yellow Flower In Nature

Client Stories

Case studies from previous projects

  • Client Story: New Website Content For Nature Play Business
    Bush Knowing Forest School offers bush kindy and bush playground for families in Brisbane’s northern suburbs. In 2021, Bush Knowing sought to improve their website by enhancing the user functionality and experience whilst better reflecting their brand online.
  • Client Story: World Spine Day Content Marketing Campaign for Allied Health Provider
    Sydney Spine & Sports Clinic supports World Spine Day by sharing a news post on their social media feeds every year. In 2021, he Clinic gave the green light to run a one week content campaign to spotlight spinal health across its owned marketing channels. It’s an example of how they are bringing to life their brand platform of enabling clients to make informed health choices through education.

Travel & Lifestyle

I enjoy travelling, gardening and making things in my spare time. I’m also consciously trying to lead a more eco-friendly and sustainable life too. Here you’ll find blogs about these passions.


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