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Blog

Write On

This blog is the place where you can find my writings on:

  • Digital Marketing Tips
  • Client Stories
  • My Travel & Lifestyle Writing

Digital Marketing Stuff

Here, you’ll find blogs about digital marketing topics to help you learn about how you can whip your business’ channels into shape.

Renew your enewsletter text overlaid on a image of a flower garden. There are red, orange, pink, yellow and white flowers in soft focus.

Email Marketing: How to renew your enewsletter

Enewsletters are all the rage and consumer inboxes are hot property. Renew your newsletter with these three content and strategic marketing tips. After all, it’s a key branding tool that helps you connect with those that want to hear from you — they’ve already opted in for it!

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Resist reposting write per platform written on tree trunk image

Social Media: Resist cross-platform reposting  to help your content connect 

Reposting apps are becoming more and more popular as small and medium enterprise seek efficient solutions to keeping up with their social media accounts. Unequivocally, reposting apps do deliver on their promise: they save you time. But, they don’t auto-adjust the content per platform and the shared result can be below par. Here’s how you can take one content post and share it across your multiple social platforms without undermining your brand’s storytelling.

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Abstract green leaf to indicate growth - B2B blog tips from copywriter

How to create an engaging blog if you’re a B2B business

If you’re reading this, I guess it’s because you’ve got a B2B business blog you don’t know what to do with. You know it’s essential for inbound marketing. You’re aware it’s important for healthy SEO. But you’re scratching your head as to how spending time on it will make a difference to your bottom line. Here’s how.

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email marketing yellow chat box small business marketing tips

Email Marketing | Embrace your e-mates: subscribers are already signed in to your say-so

With the recent reminder (thanks Facebook) of the potential volatility of digital channels, it’s essential that your business’ marketing plan never relies on one main source of promotion. Email marketing is a powerful connection tool that enables you to talk to your brand mates who’ve already told you they want to hear more about you. They’re there and waiting to know the latest and greatest from you. So, what have you got to say?

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Blooming Native Yellow Flower In Nature

Client Stories

Case studies from previous projects

  • Client Story: New Website Content For Nature Play Business
    Bush Knowing Forest School offers bush kindy and bush playground for families in Brisbane’s northern suburbs. In 2021, Bush Knowing sought to improve their website by enhancing the user functionality and experience whilst better reflecting their brand online.
  • Client Story: World Spine Day Content Marketing Campaign for Allied Health Provider
    Sydney Spine & Sports Clinic supports World Spine Day by sharing a news post on their social media feeds every year. In 2021, he Clinic gave the green light to run a one week content campaign to spotlight spinal health across its owned marketing channels. It’s an example of how they are bringing to life their brand platform of enabling clients to make informed health choices through education.

Travel & Lifestyle

I enjoy travelling, gardening and making things in my spare time. I’m also consciously trying to lead a more eco-friendly and sustainable life too. Here you’ll find blogs about these passions.

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