Is blogging … over? If it’s a question you’ve been mulling over, join the club. As slick video content and engaging podcasts flood content streams, it begs the question. Should you be investing time, creativity and effort into blog copywriting for your website when it feels like others are moving away from it? Absolutely. Here’s…
As the adage goes, the simplest ideas are the best. And that’s where purpose-driven businesses excel. They’re authentic. They’re clear. And it’s a marketing approach that works. In fact, Deloitte found that businesses who share their purpose create deep customer connection, are community-involved, and see greater results. Wanna know more about it? Read on.
“I feel I’ve been building to this my whole life,” blogged writer-come-photographer Jules Williams in 2017. Jules’ words hit my brain like a bolt of lightning. That ‘a-ha!’ moment celebrated by Oprah. I was at home on the couch, first-born snoozing on my chest. Bleary-eyed, scrolling Instagram. It was probably an ungodly hour when I…