Category: Digital Marketing Stuff
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Blog copywriting is no one hit wonder – here’s why
Is blogging … over? If it’s a question you’ve been mulling over, join the club. As slick video content and engaging podcasts flood content streams, it begs the question. Should you be investing time, creativity and effort into blog copywriting for your website when it feels like others are moving away from it? Absolutely. Here’s…
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Connect on purpose: How your brand can make a vivid impact
As the adage goes, the simplest ideas are the best. And that’s where purpose-driven businesses excel. They’re authentic. They’re clear. And it’s a marketing approach that works. In fact, Deloitte found that businesses who share their purpose create deep customer connection, are community-involved, and see greater results. Wanna know more about it? Read on.
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Client Story: Content copywriting to uplift local brand awareness for Early Childhood Educator
Ballymore Kindy is a small, not-for-profit kindergarten with a small teaching team focused on supporting children to learn, play and grow. At the end of 2022,
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Boom! The moment I knew copywriting was my forte
“I feel I’ve been building to this my whole life,” blogged writer-come-photographer Jules Williams in 2017. Jules’ words hit my brain like a bolt of lightning. That ‘a-ha!’ moment celebrated by Oprah. I was at home on the couch, first-born snoozing on my chest. Bleary-eyed, scrolling Instagram. It was probably an ungodly hour when I…
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Why growing social media brings out your green thumb
Strategic social media tips to keep you blooming A strategic social media approach that’s always in-motion can really help your business bloom. In fact, when you follow the key tasks to establishing and caring for a garden, it’s clear the the two have a lot in common. And they’re all based on the things I…