ABOUT
Hey, I’m Lindsay Salmon
Website Copywriter, Typo Spotter and Eternal Optimist
A big hello from beautiful Brisbane! My name is Lindsay Salmon, and I’m a tertiary-qualified marketer turned website and content copywriter. I’m here because I write clear, compelling and credible copy for brands on a mission.
But that’s not the start of my story. My past life as a Marketing Manager schooled me to write purposeful copy with personality. Then in 2018, I started my copywriting business to take charge of my future. Because I believe in creating the world you want for yourself and your family. And I do my part by writing strategic, SEO-optimised websites and content for legends (like you) running businesses on a mission.
I team up with:
- small and medium business owners
- marketing managers
- brand and website agencies
- creative freelancers
Wanna read the full lowdown?
Why Choose Me?
I’m a marketing mind with a creative soul
I bring big-world ideas to Brisbane small business
Before copywriting, my life as a marketeer was broad, bright and big-branded. From coordinating campaigns for a premier auction house in London to invigorating the digital marketing approach for Australia’s flagship tourism experience – I’ve created content for all sorts. But it was always created to reach a goal.
This hands-on marketing experience means I bring out-of-the-box thinking to your business. Because when you look outside your own box (as in, your category or your region), you can be inspired and empowered to stand out and stand tall in your own brand goodness. And that’s when your message really sticks.
I’m into details that differentiate
To be honest, copywriting is a natural fit for my personality. I’m an introvert with a Generator 4/6 human design. In other words, I’m a hard-working, quiet achiever who is attentive, compassionate and keenly observational. I get into the details and the details stick with me.
This word nerd detail means you get:
- A perfectionist’s eye for detail
- Precise consistency in tone and language
- Pinpointing what makes you stand out
- A tireless search for the right words to amp up your comms
- Thorough, considered preparation for every piece
There’s method to my creative magic
I run a creative business because making stuff is my thing. So, I’ve diligently crafted project workflows that tick like clockwork. Because let’s face it, less admin faff means a better, simpler and smoother experience for you. (And more of my time in creativity mode).
That means:
- Clear project processes respecting your time and input
- Your unique goals heard through an in-depth brand questionnaire
- Professionally-written drafts reliably delivered on time
- An enthusiastic, collaborative and experienced marketer on your side
Am I the Brisbane copywriter for you?
Copyriting Cred
- Freelance copywriting since 2018
- Marketing Manager for 10 years across health, arts & tourism
- Bachelor of Business (Advertising/Public Relations)
- Diploma in Digital Marketing
- Professional Member of the Australian Marketing Institute.
Client Talk
Emily Clarke
Director, Ballymore Kindy
“Working with Lindsay has been such a positive experience. Lindsay [is] highly collaborative, welcoming feedback, sharing ideas and connecting through conversation. We really appreciated the time that Lindsay took to develop a genuine understanding of the tone and the message that we hoped to reflect. ”
Dr Nicolene Shields
Owner, Brainwise Academy
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“Lindsay provides an excellent service not just as a creative copywriter, but as a innovative thinker who is able to inspire thought-provoking conversations about the power of the word to truly reflect your business goals. Lindsay is also very relatable and offers a truly authentic perspective that makes you feel heard and understood. I highly recommend her services.”
Miranda Packer
Coach & Copywriter, Word Bird Copywriting
“Lindsay is an A-grade superstar copywriter who knows how to write copy that packs a punch. She recently supported me on a complex project and 100% nailed the client brief. Her copy was creative and clever, while also being crystal clear. Her talented copywriting skills are backed by exceptional communication and just being a delight to work with.”
ALL THAT SAID …