The Scene
Creative Connection is a creative counselling provider run by highly experienced, qualified guidance counsellors determined to improve emotional literacy in teens, tweens, and children through artful counselling programs in Brisbane.
In 2024, Creative Connection expanded to deliver Empower Online – an artful counselling e-program to reach and support young minds outside Brisbane.
The Situation
Launched as Rue Create in 2023, Founder and Level 3 Master Counsellor Jen Ryan built an engaged, loyal community of clients quickly. In its first year, Rue Create emerged as a thriving, in-demand service for north Brisbane families and was awarded a Nudgee Small Business Award – Health, Well-Being & Fitness.
However, Jen wanted to align her business’ brand and online experience with the value, vibrancy and impact of the business, engaging The Creative Noise to develop her bespoke business name, brand and website.
The Support
With a clear vision for her business, Jen sought copywriting support to align her website words with her new brand. The overall brief was to transform her website into a clear, bright, and uplifting online space. We wanted to illuminate the business’ value and point of difference with clarity and creativity, plus cross-promote the launch of a new online program.
Right from the get-go, the website copy was developed through strategic and creative thought and written to achieve the branding and business objectives aimed at her target audience.
To bring Creative Connection to life in words, it involved:
- Research and interpretation of the background, importance and value of emotional literacy – and the role it plays in emotional wellbeing and mental health matters. Further analysis of the subject, target audience and commercial landscape informed the tone, language and key messages structured throughout the copy
- Copywriting an eight page website that would inform and interest the target market, maintaining sell-out for in-studio programs and starting demand for Empower Online
- Optimising each webpage with SEO essentials including title tags, meta descriptions and slugs
- Editing and proofreading the final copy ready for website launch
The website copy was approved and provided to The Creative Noise who designed and developed Creative Connection’s website. Here’s some snippets:
The Score
“Lindsay was so friendly and creative. She has the ability to put words together that I would never have done without her. Thank you for your work!”
Jen Ryan, Founder & Director, Creative Connection
Thank you for choosing me to support you as you transformed Rue Create into Creative Connection!
About Website Copywriting Services
About Lindsay Salmon
Lindsay Salmon is a website copywriter and content specialist supporting brands on a mission to build purposeful websites. When she isn’t writing, you’ll find Lindsay experimenting with photography, tending to her veggie patch and travelling with her young family.