Launched in 2023, Brainwise Academy offers a one-of-a-kind approach to challenging childhood behaviour.
Blending educational psychology, neuro-psychology, neuro-psychotherapy, counselling, neuroscience and special education, Dr Nicolene Shields’ signature Brainwise Academy Method delivers holistic childhood development e-courses for parents and educational professionals to make meaningful change for the children in their care. Ultimately, to enable happier, more harmonious lives for everyone. At home and in the classroom.
The Situation
Following 8 years of in-practice clinical support, Nicolene created Brainwise Academy in 2023 to help families beyond her office door.
To launch Brainwise Academy, Dr Nicolene Shields engaged The Creative Noise to develop her bespoke business name, brand and website.
The Support
Brimming with vision and ideas, Brainwise Academy sought copywriting support to nail the words for their launch website. The strategic goal was to clearly outline the business and its point of difference, whilst generating waitlist enquiries for their courses. Now and into the future.
Through discussion and strategic thought, the website copy for this new parent e-course provider was written to achieve branding and clarity objectives aimed at the target audience.
To bring Brainwise Academy to life in words, the copywriting support involved:
- Research and interpretation of the subject matter and educational course market, providers and the motivations of the target audience. This analysis helped inform the tone, language and key messages to structure the copy.
- Copywriting a five page website that would inform and interest the target market, creating first demand for upcoming course releases
- Optimising each webpage with SEO essentials including title tags, meta descriptions and slugs
- Edit and proofread the final copy
The final website copy was provided to The Creative Noise who designed and developed Brainwise Academy’s website. See live samples:
The Score
“Thank you so much, Lindsay, for your amazing work. When it was recommended to me to get a copywriter [for my website], I thought, “Yeah, so she’s just going to write it and I’ll approve it.” But it has really been such a journey. Thank you for really giving me so much more than I thought it was going to be.”
– Dr Nicolene Shields
Owner, Behavioural Neuroscientist, Counsellor, Specialist Teacher, Clinical Neuropsychotherapist Brainwise Academy
It was a pleasure to work with Dr Nicolene via The Creative Noise to help Brainwise Academy launch their start-up website.
About Website Copywriting Services
Lindsay Salmon
An ex-Marketing Manager, I help businesses on a mission create purposeful websites. I partner with them to conquer their content: I write SEO websites, blogs, and emails with words that work. Proud Member of Clever Copywriting Community. When I’m not writing, you’ll find me experimenting with photography, caring for my veggie patch and travelling with my young family.