Client Story: Wellness Coach Website Launch

Website copy client story with a lemon mandarin and lime in the background
Anna Pearson Wellness Coach -- Website Copywriting and Website Launch Client Story


Anna Pearson is a wellness and motivational coach who balances a burgeoning coaching business with her established aviation career.

Anna Pearson – Wellness Coach offers a series of services to help her clients establish effective health and wellness practices through exercise, nutrition, and mindset strategies in their daily lifestyle.

The situation

In early 2021, Anna formalised her lifelong enthusiasm for health and wellness by channelling her knowledge, qualifications and experience towards a new wellness and motivational coaching business. As such, ‘Anna Pearson – Wellness Coach’ was born. Backed by an existing Instagram community, Anna wanted a business website to communicate her approach, her services, and enable clients to book consultations.

With a clear business vision as her target, Anna commenced writing and creating a website for herself. After investing a significant amount of personal time to the project, Anna found her website wasn’t meeting her vision.  

The support

To elevate her website to the professional outcome she envisioned, Anna engaged my copywriting and digital marketing support services. Collaborating across time zones, we established the project outline, steps required, and the goal outcome. With Anna’s clear brand tone and visual goal as a guide, over a period of months I:

  • Developed and presented a site map with customer journey to fit her needs
  • Wrote clear and compelling website copy to communicate her brand and services based on her site map and existing work
  • Applied the site map, website copy and provided imagery to create a business website in Wix (Anna’s chosen provider). This website support included page setup, app setup, optimising user experience (UX), SEO application (see next point) and functional testing.
  • Researched and created a search engine optimisation (SEO) keyword report and applied it to the website copy and on-page elements.
  • Ongoing digital marketing know-how and best-in-class advice to support Anna’s strategic business goals.

The solution

In September 2021, www.theannapearson.com launched. Anna promoted it to her social media following with a launch competition to drive awareness and engagement.

“Lindsay and I have worked together on my health and wellness website over the last few months. During this time, she made it her priority to understand exactly what it was I was trying to achieve and was always quick to action any requests. Whilst we communicated across various time zones (Lindsay being in Brisbane and myself based in Dubai), Lindsay made it work. She was clear with what she had already completed and any tasks that were pending, which ultimately made my work easier. Lindsay was able to guide me with her knowledge and expertise around website copy, SEO and digital marketing techniques to explain their importance and relevance (or non-relevance) to my website. Lindsay is very approachable, honest in her opinions and excels in her work. I highly recommend her for any copywriter or website work you may have in the future.”

Anna Pearson, Wellness Coach

About my copywriting and digital marketing services

Lindsay Salmon
Lindsay Salmon

An ex-Marketing Manager, I help businesses on a mission create purposeful websites. I partner with them to conquer their content: I write SEO websites, blogs, and emails with words that work. When I’m not writing, you’ll find me experimenting with photography, caring for my veggie patch and travelling with my young family.

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