Confident and charming copy to build trust and rapport

Emily Magee is a Brisbane Real Estate Agent servicing the city’s inner city. With a career spanning 15 years, Emily brings a wealth of local knowledge and consummate client service to the sale of every home.

The Situation

After taking a career break to start a family, Emily returned to Brisbane’s real estate scene in 2020. As the lead of her business, Emily was charged with establishing almost everything for her real estate brand – lead generation, brand awareness, marketing materials, administration, and sales operations. 

To claim her position within the competitive real estate market, Emily sought impressive, persuasive and trust-building profile copy that would accentuate her in-person warmth and her sales diligence. 

The Support

This marketing blurb would be used as the base for her agent bio and would be repurposed for other digital marketing materials. To achieve this whilst launching her brand, Emily outsourced copywriting the agent bio to me.

The project required me to:

• Research and interpret the status of the local real estate market. To write this agent bio, I familiarised myself with the foremost agents in the area in a bid to contrast Emily’s strengths and solidify her brand positioning.
• Copywriting a strong agent bio to accentuate Emily’s key messages and establish feelings of trust and confidence with the recipient
• Repurposing copy from the approved marketing blurb to other content platforms like RealEstate.Com.Au, Domain, LinkedIn, and Facebook. 
• Edit and proofread the final copy. 

The agent bio was used as the basis for sale proposals and across Emily’s social media accounts.

The Score

Outsourcing this copywriting work to an external copywriter (me) gave Emily the professional, persuasive agent bio she sought. Plus it gave her what she needed most: time. Time she could apply to establishing and building her real estate brand.  

“Lindsay provided a bio outlining my experience and strengths in my capacity as a Real Estate Agent.  Lindsay’s ability to encapsulate the essence of my passion, work ethic and strengths shone in what is not a common industry that she would write on behalf of.  I was very impressed with Lindsay’s speed and also her attention to detail. I have recommended Lindsay to many colleagues.”

Emily Magee, Real Estate Agent

Thank you for choosing me to support you, Emily!

Brisbane Content Marketing Services