fbpx

Client Story: Content copywriting to uplift local brand awareness for Early Childhood Educator

Ballymore Kindy is a small, not-for-profit kindergarten with a small teaching team focused on supporting children to learn, play and grow. At the end of 2022,

Boom! The moment I knew copywriting was my forte

“I feel I’ve been building to this my whole life,” blogged writer-come-photographer Jules Williams in 2017. Jules’ words hit my brain like a bolt of lightning. That ‘a-ha!’ moment celebrated by Oprah. I was at home on the couch, first-born snoozing on my chest. Bleary-eyed, scrolling Instagram. It was probably an ungodly hour when I read Jules’ words. But it was my moment. The moment when it all made sense to me. “Yes!” I thought. So have I. Whilst Jules was talking about her transition to a business of her own, for me I knew it was freelance copywriting. Here’s why.

This is my story so far.

Email Marketing: How to renew your enewsletter

Enewsletters are all the rage and consumer inboxes are hot property. Renew your newsletter with these three content and strategic marketing tips. After all, it’s a key branding tool that helps you connect with those that want to hear from you — they’ve already opted in for it!

Social Media: Resist cross-platform reposting  to help your content connect 

Reposting apps are becoming more and more popular as small and medium enterprise seek efficient solutions to keeping up with their social media accounts. Unequivocally, reposting apps do deliver on their promise: they save you time. But, they don’t auto-adjust the content per platform and the shared result can be below par. Here’s how you can take one content post and share it across your multiple social platforms without undermining your brand’s storytelling.

How to create an engaging blog if you’re a B2B business

If you’re reading this, I guess it’s because you’ve got a B2B business blog you don’t know what to do with. You know it’s essential for inbound marketing. You’re aware it’s important for healthy SEO. But you’re scratching your head as to how spending time on it will make a difference to your bottom line. Here’s how.