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Boom! The moment I knew copywriting was my forte

“I feel I’ve been building to this my whole life,” blogged writer-come-photographer Jules Williams in 2017. Jules’ words hit my brain like a bolt of lightning. That ‘a-ha!’ moment celebrated by Oprah. I was at home on the couch, first-born snoozing on my chest. Bleary-eyed, scrolling Instagram. It was probably an ungodly hour when I read Jules’ words. But it was my moment. The moment when it all made sense to me. “Yes!” I thought. So have I. Whilst Jules was talking about her transition to a business of her own, for me I knew it was freelance copywriting. Here’s why.

This is my story so far.