Is your email marketing hit and miss?
Let’s boot up your email marketing program. Whether you need to announce your latest sale, share a monthly newsletter, or communicate some company news – EDM marketing must be smooth, smart and succinct. Why? Because we all get a lot of ’em.
Here’s the thing about email marketing. Routinely delivering excellent brand content helps your business bloom (whilst your customers swoon). If you’re sending clear, captivating messages that warm your subscribers to your brand, results will happen. Genuine connection leads to reliable open rates and click-throughs.
Send clear, compelling emails with heart
Outsource your business email marketing to a copywriter (oh hi, it’s me) and ignite your subscriber base. As an EDM marketing writer, I’ve got the knack for subject lines and the know-how to strategically structure your emails to inspire action.
Together, let’s make your EDM marketing program a personalised, strategic channel that works.
“Lindsay writes copy across a number of marketing platforms for me as a Marketing Manager – email marketing, newsletters, blogs, website updates and so on. It’s essential that I work with someone of Lindsay’s calibre to ensure all communications out to market are seamless. She is an important piece of the puzzle in my overall job role.”
— Sarah Driver, Marketing Manager, Dexterous Group
A decade of email copywriting experience
Backed by 10+ years as a Marketing Manager, I’ve got hands-on experience employing eDM marketing strategies that work. With your customer’s needs at the centre of every email, they’ll hear your news loud and clear.
Email Copywriting Samples
At last count, I’ve written 38 EDMs as a freelance copywriter. I’ve written seasonal newsletters attracting reliably solid open rates (40%). I’ve written campaign sequences. And I’ve written one-off brand announcements too.
I respect that EDM marketing is below-the-line. As such, I’m sharing samples from ‘Lindsay Salmon Copywriter’ in lieu of client work.
Newsletter Sample
For Lindsay Salmon Copywriter
Sample
“Here’s my hot tip. Whether your business is winding down for. a break or heating up for peak production – take the pressure off this festive season. Prep your content in advance. Here’s three tips to get ahead.”
Email Sequence Sample
For Lindsay Salmon Copywriter
Sample
“Email marketing is so hot right now and it’s pretty clear why. It’s fast. It’s efficient. And it’s reliable. Plus, message delivery is under your control – there’s not a single algorithm messing with your efforts to build customer trust and rapport.“
If you’d like to receive these emails, you can sign up too.
What email copywriting do you need?
Every business has a different rhythm when it comes to EDM marketing. Whether you need advice for your EDM framework, or you just need help generating topic ideas and copywriting, I can help.
Engaging Emails
These emails aim to interest and educate your subscribers with engaging content.
Such as:
– Newsletters
– Brand news broadcasts
– Welcome sequences
– Campaign sequences to educate
Sales Emails
These emails are geared to converting browsers to buyers. ASAP.
Such as:
– Sales broadcasts
– Sales sequences
– Campaign sequences to drive sales
Single Broadcast
Got an announcement? I can adapt your key messages into a clear and concise email broadcast.
Includes:
- Text crafted to engage your database with your key message
- 2 subject lines for A/B testing and inbox preview text
- Written to match your EDM template
From $199
Single Newsletter
Start spreading your news. Let’s create a newsletter your subscribers look for in their inbox.
Includes:
- Text crafted to engage your database with your key message
- 2 subject lines for A/B testing and inbox preview text
- Written to match your EDM template
From $217
Email Sequence (3)
Save time and keep your messaging aligned. Perfect to automate routine emails or communicate a promotional campaign.
Includes:
- 3 sequential emails with text to inform or persuade the recipient with your key messages
- 2 subject lines for A/B testing and inbox preview text
- Written to match your EDM template
From $597
Every EDM project includes brief interpretation, market research, creative ideation and message development, copywriting, two rounds of revisions, editing and proofreading.
Get an email copywriting quote
Tell me about your EDM marketing requirements below and I’ll respond within 1-2 business days with a quote tailored for you:
