Author: Lindsay
-
Blog copywriting is no one hit wonder – here’s why
Is blogging … over? If it’s a question you’ve been mulling over, join the club. As slick video content and engaging podcasts flood content streams, it begs the question. Should you be investing time, creativity and effort into blog copywriting for your website when it feels like others are moving away from it? Absolutely. Here’s…
-
Revamp your About Page with these 3 simple website copywriting hints
Did you know that your ‘About’ page is one of the most important for your website? Yep, you read that right. Just park your love for your homepage for a second. Your About page is hot property with your people. If you check-in on your web statistics, this primary webpage is usually nipping at the…
-
Connect on purpose: How your brand can make a vivid impact
As the adage goes, the simplest ideas are the best. And that’s where purpose-driven businesses excel. They’re authentic. They’re clear. And it’s a marketing approach that works. In fact, Deloitte found that businesses who share their purpose create deep customer connection, are community-involved, and see greater results. Wanna know more about it? Read on.
-
What’s the signature ingredient your content copywriting can’t miss?
If you’re getting caught up in the constant content churn for your business and you’re not sure if it’s worth it, this is the blog for you. As you probably know, content copywriting and image creation that’s effective takes time. It takes energy. It takes creativity. It takes skill. So, whether you DIY or outsource…
-
Client Story: Content copywriting to uplift local brand awareness for Early Childhood Educator
Ballymore Kindy is a small, not-for-profit kindergarten with a small teaching team focused on supporting children to learn, play and grow. At the end of 2022,