Lindsay Salmon

If you’ve been trawling the internet for the perfect website copywriter for your small business, you probably have a good idea what a copywriter can do.

As it says on the tin: a copywriter crafts clear and compelling website copy to honestly influence a target audience to buy your product or service. Yep. That’s the snippet.

But wait, er … there’s more.

When you engage a copywriter, you don’t just get (awesome) words to nail your narrative. There’s so much more hidden behind-the-scenes. In fact, there are at least five legit perks you benefit from when you invest in a website copywriter.

Let’s rip back the curtain of my WFM office to give you a peek at what a client really gets from their copywriter:

1. More marketing muscle in your corner

I get it. When you run your own business, you need to keep a close eye on everything. I mean, you’ve worked hard to launch and grow your business. It feels scary to step off the content treadmill and trust a teammate to keep the wheels turning at the same level of speed and success. But if you keep running on your own, you’ll eventually plateau. Or run out of puff.

As a website and content copywriter, I too AM a small business. I feel the juggle and the struggle. I understand the push and pull of a content to-do list that gets dusty whilst your prioritise your direct customers.

So, I understand that when you trust my website copywriting services that it is an important job. That it not only creates what you need to succeed, but it gives you breadth and balance to be on your game elsewhere. And that’s why business owners, marketeers and agencies have chosen me to help give their brand work a boost.

2. Confidence to make smart marketing decisions based on expert advice

If you search Google, it’ll give you thousands of free articles and videos on how to create compelling content that converts. Free general guides and templates galore. That’s a LOT of stuff. And it’s not all expert, verified advice that you can rely on.

The good news is that when you team up with a real-world human copywriter like me, you gain my years as a marketer and strategist too. Replace your search bar with your inbox – you have an experience copywriter at your fingertips. A go-to marketing resource ready to answer your questions about about content marketing and how you can use it for impact.

2. Gain time to do business

Unless you are a content maker by trade, creating content for your website is probably not your dream job. After all … your dream is the thing you like doing with your time.

And the truth is that writing quality content absorbs time. Energy. And needs a good mix of strategic thought and creativity too. It’s a solid ask to add to your already CHOCKERS to-do list.

Time saving is a huge win of done-for-you content creation. Whether you’ve got a clear content idea in mind or not: you brief it in, I create it, and then the content hits your inbox ready to go live. It streamlines your content production so you can kick goals with it, quicker.

3. Invigorate your website with new, fresh ideas

You are the heart of your business. And you know it back to front. 100%.

But sometimes fresh or out-of-industry ideas can give your brand an edge. Standout. A sharp spark that ignites your brand recognition.

When you team up with a website copywriter who has your goals at heart, you gain access to a flow of fresh ideas that you can use to engage people with your work.

4. Gain momentum with purposeful content that hits your agenda

There is no one-size-fits-all approach to content. Your business benefits from tailored content solutions that address your specific needs. Whether you need a persuasive landing page, an engaging social media campaign, or a thought-provoking blog, I can help. When your content is produced strategically and purposefully, you alleviate faffy, filler content from feeds. Instead, your building marketing messaging that creates momentum for your business.

Looking for a website copywriter to bring your vision to life?

As a website and content copywriter with more than ten years marketing experience, I’m schooled to create strategic, purposeful copy that is as unique as you. Whether you need effective webpages, blogs or other website content, I can write words that work for your business.

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